In this Assignment you will create an overview of the technology currently being used by your organization.
The expansion of Internet access created opportunities for new business models of educational institutions; among other implications, it meant that formal education no longer needed to be confined within classroom walls. This reading illustrates the influence of the Web on the academic market in the context of the five forces model. It further examines the role of technology in the value chain elements of niche market entrants based on their various competitive strategies. Note the processes associated with the elements of the organization’s (Athabasca University’s) value chain, and consider how technological refinements could greater enhance the value generated by those processes. This reading is included to stimulate academic discussion, and does not necessarily reflect the opinions and/or practices of Jones International University.
An overview of the value chain approach
Research the key technology that is being used in your organization based upon the value chain elements as argued by Porter.
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