Part Two: Strategic Plan
In this section, share your revised paper from Milestone Two, which provides an overview of your competitors’ position in the marketplace, the available and future marketplace, and a plan for how to address a change in business conditions. Ensure this section includes the following information.
It's clear you've put great time and energy into this paper. I think you've actually over-thought and over-written what was asked of you. Take a look at the feedback below and let me know if you have any questions.
-Graphs need labels to know which section of the pie chart represents which automaker.
-There is far, far too much "extra" in this paper than the assignment calls for. Large portions are entirely theoretical and do not reference our scenario. Remember, this is for our company, and leadership has asked for a paper on the 5 topics listed in the assignment prompt. They will want clear, succinct answers not a research report. I think you can entirely remove pages 3-6.
-For example, #1 asks you to "write a short paragraph describing the growth rate of each competitor." It's hard to find that within your submission, because so much extraneous research and theory is overtaking your writing.
-Your reporting on competitor and our company's market share should be relatively straight forward, just pulling from the Excel files. While your paper has a lot of writing, it lacks some of the specific detail expected. For example, the TAM is $XYZ, VW's market share is XY%.
-You name some strong concepts for addressing changes in business condition, such as "Develop and test ideas" and "test marketing and validation". Your paper would be stronger if you said how you would use that strategy in this scenario with our car company.
-The final section was lacking detail or relevance from our course content. For example, this was an opportunity to pull into your paper whether you propose a stage-gate, lean start up or agile development approach.
-You're very reliant on the Korkmaz piece, which is more about internal audits than innovation processes. It certainly has relevant information, but if you're going to cite something so frequently, it's wise for that citation to be something from the course or highly, highly relevant to the topic.
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